Blue Diesel - an inVentiv health company
  • WHAT WE'RE ABOUT
  • HOW WE DO IT
  • FUSIONARY WORK
  • JOIN OUR TEAM
  • GET IN TOUCH
  • It's Transformative.  It's Revolutionary.  It's Fusionary

    Blue Diesel brings clarity to the blurred space where emerging and traditional channels converge. Our digital core enables us to craft meaningful, interwoven experiences that create powerful connections between your brand and its audiences.

  • what we're about

    Merging diverse skills and talents to strengthen your brand.

    We fuse what's next with what works, giving your brand a distinct voice in the marketplace, and facilitating meaningful conversations with its audience.

    BEING FUSIONARY...

    means using our collective experience to challenge old ways of thinking, discover new ways of doing, and transcend conventional communication boundaries. Our digital background gives us a unique and powerful perspective on traditional and emerging channels alike.

    You'll find a shared focus that runs deep at Blue Diesel – inspiring us to find creative new solutions and enabling us to answer any brand challenge.

    We don't stand alone. As part of inVentiv Health, we're able to provide you with access to even greater depths of skill and expertise.

    Check out how it all comes together.
  • how we do it

    We dream big, think bigger, and focus on results.

    Blue Diesel is designed to empower our people, enhance and sustain our clients' success through integration, and elevate the brands in our care.

    WE'RE DRIVEN...

    to amplify the brands we serve through phenomenal work. Across two locations, our studios represent a collaborative mix of strategy, client service, technology, and creative expertise. Working together, our people imagine, shape, and implement solutions that are greater than the sum of their parts.

    Our digital thinking amplifies traditional channels to create
    current conversations.

    Our business is built on a history of changing behavior
    in the healthcare-selling environment.

    Our people think beyond their titles to deliver strategic and creative solutions – because powerful ideas can come from anyone.

    Scott Holley—VP, Strategy and Planning

    Seeing the endless creative possibilities and meshing them with realistically achievable results. That's the unique vision Scott brings to our work.

    As the marketplace changes, Scott evolves his expertise right along with it. He listens, observes, anticipates, and acts – helping brands navigate and thrive in this exciting environment. He's dedicated to innovation and growth, driving the strategic services that enable Blue Diesel to build brands and strengthen relationships.

    Scott brings a diverse background of strategy, research, and operations to his position. With deep insight, he guides a multidisciplinary internal team of focused experts and a network of strategic partners. By encouraging and fostering this diverse mix, he ensures that we provide powerful perspectives and far-reaching vision. So our clients can chart a course that effectively connects their brand with its audiences.
    Sharpening our focus.

    Amy Hutnik–SVP, Client Services

    Transforming dynamic thinking into best practices. Raising the bar for marketing strategy. Consistently delivering strong results. And that's only some of what Amy does.

    It's one thing to be a brilliant manager. It's something else entirely to manage brilliant people. Amy falls squarely into both camps as she expertly oversees our key client relationships and partners with the people who lead our Strategists, Creatives, and Developers.

    Amy's extensive marketing experience prior to joining Blue Diesel – as VP of Account Management with Princeton Communications Group and Account Strategist/VP Account Management at Miller Branding + Communication – uniquely qualifies her to effectively steer brand strategy and supervise implementation across a wide range of marketing initiatives and channels. She approaches every task with a deep level of understanding, insight, and support that constantly inspires her team and never fails to impress our clients.
    Guiding Change With Insight And Clarity.

    Paul Miller–EVP, Managing Director—Client Development

    Fully focused. Super smart. Driven to combine diverse talents, backgrounds, and disciplines to build success for our clients' brands. All the right qualities to guide our business.

    Paul is a dedicated leader, making sure that the teams responsible for managing our client relationships and delivering our services continually provide the best possible strategy, guidance, and creativity. He's always finding ways to enable those teams to exceed client expectations – on every level.

    His past experiences in technology-oriented consulting gave him a strong foundation to build on. That background, coupled with more than 10 years at Blue Diesel creating integrated marketing solutions, has made him an instrumental part of the organization's rapid growth.

    Paul's ability to stay cool under pressure inspires our people and our clients alike. He may be quiet and reserved on the surface, but underneath is an unmatched enthusiasm and passion for building the most successful brands.

    Bringing it all together.

    Andrew Crawford–EVP, Managing Director—Operations

    With his ability to stay calm in the face of any challenge, Andy consistently keeps us on track, operating efficiently and performing beyond expectations.

    Andy is the leading force behind the successful day-to-day operations and overall health of Blue Diesel. Through fluctuating economic and business environments, he stays focused on the big picture and deftly manages the mayhem to keep Blue Diesel running smoothly.

    With more than 20 years of business and technology expertise, Andy has a wealth of experience in strategy, training, project management, and client service. His multifaceted background gives him insightful understanding of our business from both the client and agency perspectives. He serves as a strong foundation, providing invaluable support for each unique domain and uniting experts across disciplines to facilitate powerful solutions for our clients and our business.
    Defying Impossibilities Through balance.

    Dave Grillo–SVP, Creative Director

    An art director with a degree in literature. This explains Dave's talent for bringing disparate elements together seamlessly to produce fresh combinations.

    Dave's unique skills make him the perfect creative leader to champion the groundbreaking work at Blue Diesel. His passion for finding inventive and effective ways to communicate continually inspires him to blend expressive text with compelling visuals in engaging new ways.

    His proven track record spans more than 15 years of experience working on blockbusters and specialized niche therapies in consumer health, cardiovascular, CNS, dermatology, and more. Dave's remarkable sense of empathy allows him to work collaboratively with both coworkers and clients, and it's easy to see why he's the guy you want on your side when developing a unique brand strategy or brainstorming ideas for a breakthrough campaign.
    Breaking the Rules With finesse.

    Joel Gerber–SVP, Technology

    Keeping up with the latest technology is one thing. Knowing how and when to effectively use it to build brands is another – and that's exactly what Joel does best.

    Joel is never satisfied with the status quo. He keeps his team on the cutting edge, continually building and leveraging the latest technology to fuel compelling brand experiences. Experiences that transcend the interactive space and work across all relevant marketing channels.

    His background includes building and leading global technology teams, conceptualizing new product lines, and implementing e-business software. He called upon this diverse experience to restructure and expand the creative and technological acumen of Blue Diesel. Under his watchful eye, we harness the capabilities of emerging communications and use them intelligently to build brands and strengthen relationships.
    Exploring Undiscovered Frontiers.
    • Scott Holley - VP, Strategy and Planning
    • Amy Hutnik - SVP, Client Services
    • Paul Miller - President
    • Andy Crawford - Chief Operating Officer
    • Dave Grillo - SVP, Executive Creative Director
    • Joel Gerber - VP, Technology
  • fusionary work

    Giving brands the power to connect, react, and enhance relationships.

    WE BUILD BRANDS...

    that live, breathe, and grow in sync with their audiences. We make it possible by developing a seamless, consistent, and engaging brand experience across all relevant channels. It's a highly evolved form of marketing.

    Through our integrated blend of creative thinking, insightful strategy, and marketing know-how, we make sure that your audiences listen to what your brand says. They respond. And most importantly, your brand answers back. This is beyond revolutionary. This is Fusionary.

    Take a look at fused marketing in action.
    We create open channels of communication and spark meaningful dialogue.

    Strategic Services

    • Marketing Strategy
    • Qualitative and Quantitative Research
    • User Experience
    • Information Architecture
    • Usability Testing
    • Social Media Monitoring
    • Performance Measurement and Optimization

    Brand Development and Planning

    • Brand Strategy
    • Campaign Development
    • Message Platform Development
    • Connection Planning
    • Identity Development

    Personal Promotion

    • Tablet Detailing (iPad, Android, PC)
    • Sales Rep-Enabled eDetailing
    • Sales Materials
    • Sales Force Support Programs
    • Convention Interaction

    Non-Personal Promotion

    • Print Advertising
    • Self-Guided eDetailing
    • Websites and Portals
    • Search Engine Marketing
    • Online Marketing and Advertising
    • Mobile Applications
    • Convention and Event Experiences
    • Strategic Services
    • Brand Development and Planning
    • Personal Promotion
    • Non-Personal Promotion
  • join our team - Our people are our foundation and inspiration.

    Each Fusionary here helps fuel the success of the others, driving our growth and enabling us to work smarter, faster and better.

    THE VERY BEST...

    is who we're looking for, and we won't settle for less. We're always seeking people with a passion for their own field and a desire to grow by meshing their skills with those around them.

    If you think you're up to the challenge, then check our current openings.

    Have a special talent to offer that doesn't fit current jobs?
    Go ahead and submit your resume. Impress us.

  • get in touch - Either in person, online, or over the phone. Take your pick.

    Blue Diesel (Columbus)
    480 Olde Worthington Rd., Suite 202
    Westerville, OH 43082
    Phone: 614-540-4226
    Fax: 614-540-3155

    Driving Directions

    Blue Diesel (Philadelphia)
    100 Brandywine Blvd 2nd Floor
    Newtown, PA 18940
    Phone: 215-944-3600
    Fax: 215-944-3969

    Driving Directions

    WE'RE READY...

    to help open dialogue with your audiences and build your brand. So let us know the challenges you're facing or opportunities you want to explore.

    Business Inquiries
    Dennis McCormack
    VP, Strategic Client Development
    Phone: 215-944-3661

    dmccormack@bluediesel.com

THAT WAY THIS WAY
  • © 2011 Blue Diesel
  • Terms of Use
  • an inVentiv health company

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