Blue Diesel is designed to empower our people, enhance and sustain our clients' success through integration, and elevate the brands in our care.
WE'RE DRIVEN...
to amplify the brands we serve through phenomenal work. Across two locations, our studios represent a collaborative mix of strategy, client service, technology, and creative expertise. Working together, our people imagine, shape, and implement solutions that are greater than the sum of their parts.
Our digital thinking amplifies traditional channels to create
current conversations.
Our business is built on a history of changing behavior
in the healthcare-selling environment.
Our people think beyond their titles to deliver strategic and creative solutions – because powerful ideas can come from anyone.
Scott Holley—VP, Strategy and Planning
Seeing the endless creative possibilities and meshing them with realistically achievable results. That's the unique vision Scott brings to our work.
As the marketplace changes, Scott evolves his expertise right along with it. He listens, observes, anticipates, and acts – helping brands navigate and thrive in this exciting environment. He's dedicated to innovation and growth, driving the strategic services that enable Blue Diesel to build brands and strengthen relationships.
Scott brings a diverse background of strategy, research, and operations to his position. With deep insight, he guides a multidisciplinary internal team of focused experts and a network of strategic partners. By encouraging and fostering this diverse mix, he ensures that we provide powerful perspectives and far-reaching vision. So our clients can chart a course that effectively connects their brand with its audiences.
Sharpening our focus.
Amy Hutnik–SVP, Client Services
Transforming dynamic thinking into best practices. Raising the bar for marketing strategy. Consistently delivering strong results. And that's only some of what Amy does.
It's one thing to be a brilliant manager. It's something else entirely to manage brilliant people. Amy falls squarely into both camps as she expertly oversees our key client relationships and partners with the people who lead our Strategists, Creatives, and Developers.
Amy's extensive marketing experience prior to joining Blue Diesel – as VP of Account Management with Princeton Communications Group and Account Strategist/VP Account Management at Miller Branding + Communication – uniquely qualifies her to effectively steer brand strategy and supervise implementation across a wide range of marketing initiatives and channels. She approaches every task with a deep level of understanding, insight, and support that constantly inspires her team and never fails to impress our clients.
Guiding Change With Insight And Clarity.
Andrew Crawford–EVP, Managing Director—Operations
With his ability to stay calm in the face of any challenge, Andy consistently keeps us on track, operating efficiently and performing beyond expectations.
Andy is the leading force behind the successful day-to-day operations and overall health of Blue Diesel. Through fluctuating economic and business environments, he stays focused on the big picture and deftly manages the mayhem to keep Blue Diesel running smoothly.
With more than 20 years of business and technology expertise, Andy has a wealth of experience in strategy, training, project management, and client service. His multifaceted background gives him insightful understanding of our business from both the client and agency perspectives. He serves as a strong foundation, providing invaluable support for each unique domain and uniting experts across disciplines to facilitate powerful solutions for our clients and our business.
Defying Impossibilities Through balance.
Dave Grillo–SVP, Creative Director
An art director with a degree in literature. This explains Dave's talent for bringing disparate elements together seamlessly to produce fresh combinations.
Dave's unique skills make him the perfect creative leader to champion the groundbreaking work at Blue Diesel. His passion for finding inventive and effective ways to communicate continually inspires him to blend expressive text with compelling visuals in engaging new ways.
His proven track record spans more than 15 years of experience working on blockbusters and specialized niche therapies in consumer health, cardiovascular, CNS, dermatology, and more. Dave's remarkable sense of empathy allows him to work collaboratively with both coworkers and clients, and it's easy to see why he's the guy you want on your side when developing a unique brand strategy or brainstorming ideas for a breakthrough campaign.
Breaking the Rules With finesse.
Joel Gerber–SVP, Technology
Keeping up with the latest technology is one thing. Knowing how and when to effectively use it to build brands is another – and that's exactly what Joel does best.
Joel is never satisfied with the status quo. He keeps his team on the cutting edge, continually building and leveraging the latest technology to fuel compelling brand experiences. Experiences that transcend the interactive space and work across all relevant marketing channels.
His background includes building and leading global technology teams, conceptualizing new product lines, and implementing e-business software. He called upon this diverse experience to restructure and expand the creative and technological acumen of Blue Diesel. Under his watchful eye, we harness the capabilities of emerging communications and use them intelligently to build brands and strengthen relationships.
Exploring Undiscovered Frontiers.
